CASIO G-SHOCK UK

E-commerce website for the most durable digital and analog-digital watches in the industry.

PROJECT OVERVIEW

G-Shock website moved to Magneto 2 platform and user journey needed updating based on the previous website. Added the option to log in, more payment options, product search, updated filtering, and updated store locator. 

AGENCY

SOON_ (contract)

MY RESPONSIBILITIES

UX and UI Design

Tools

Sketch and  Zeplin

The importance of product search

People who use site searches are far more likely to purchase. I designed a smart self-learning search for the menu using Klevu integration plus an updated lister page and filters. 

SHOPPING BASKET AND CHECKOUT

I updated the basket and checkout journey: added PayPal and Amazon Payment options. Also added dropdown basket to navigation for a quick overview.

Store Finder

Designed store finder with a quick overview on a stylized Google map and option to see more information.

MY ACcount

Option to log in was another addition to the website where you can save your details, see previous orders and save watches to the wishlist.

Tools

Sketch, Marvel, Principle, ImageOptim, Trello, GatherContent